The
RevOps
Framework

We believe the world has changed – Marketing, Sales, and Customer Success need to operate across the full funnel to drive growth.

We call this Revenue Operations.

About this guide

Over the past twelve months, FunnelCake interviewed over a hundred B2B Marketing, Sales, and Customer Success leaders.

We used this data to create the definitive framework for Revenue Operations – a new department that manages full funnel operations across the customer lifecycle.

What is RevOps?

Revenue Operations, or RevOps, is a new department that manages full funnel operations across Marketing, Sales, and Customer Success.

RevOps brings together four areas of responsibility from departmental silos: Operations, Enablement, Insights, and Tools.

RevOps has one job – to drive growth through operational efficiency across the customer lifecycle.  This holistic approach has three key benefits:

  1. Align everyone

  2. Create focus

  3. Simplify everything


 
 
 

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