We believe the world has changed – Marketing, Sales, and
Customer Success need to operate across the full funnel to drive growth.
We call this Revenue Operations.
About this guide
Over the past twelve months, FunnelCake interviewed over a hundred B2B Marketing, Sales, and Customer Success leaders.
We used this data to create the definitive framework for Revenue Operations – a new department that manages full funnel operations across the customer lifecycle.
What is RevOps?
Revenue Operations, or RevOps, is a new department that manages full funnel operations across Marketing, Sales, and Customer Success.
RevOps brings together four areas of responsibility from departmental silos: Operations, Enablement, Insights, and Tools.
RevOps has one job – to drive growth through operational efficiency across the customer lifecycle. This holistic approach has three key benefits: