A measurement framework for predictable growth


Table of Contents

Metrics that Matter

  • Today's metrics are causing problems
  • Core metrics for Revenue Operations

Using Core Metrics

  • For Marketing
  • For Sales
  • For Customer Success
  • For Finance

We think your company can grow faster and more profitably by focusing on the right metrics for Revenue Operations. This model changes the traditional handoff between Marketing, Sales, and Customer Success metrics by providing a unified set of metrics each team shares, with dedicated individual team metrics calculated from this shared baseline.


Today's metrics focus on the wrong part of the problem