Win more deals with better deal management

FunnelCake’s pipeline inspection reports help you see everything happening in Salesforce. Insight helps you effectively coach reps, identify pipeline issues early enough to fix them, and increase the accuracy of your forecast through better Salesforce adoption.


Instant visibility into pipeline health

FunnelCake gives your team instant visibility into pipeline metrics to manage reps, increasing sales efficiency, forecast accuracy, and Salesforce adoption.

Screen Shot 2019-06-04 at 2.25.49 PM.png

Red flags

FunnelCake’s easy-to-read visuals make it instantly obvious where reps are on-track or off-track for pipeline management. Know when reps have not set a Next Step or have had no recent activity. Define your own red flags to highlight unique actions you care most about.

Coaching moments

FunnelCake helps reps clean up they data before your call so you can spend more time coaching. Informed by the at a glance reports of each rep’s pipeline health means your questions can zero in on what will help the rep most.

Detailed activity

FunnelCake’s activity model makes sense of Salesforce activities. Isolate activities to those done by the opportunity owner in this sales cycle. Or look at activities by the SDR. It’s a fast, accurate way to get a true sense of rep activities.


⭐ ⭐ ⭐ ⭐ ⭐

“FunnelCake allows our sales team to evaluate the velocity of their deals, as well as highlight any priority actions that need to be addressed to ensure the deal is properly managed and updated within Salesforce.”

– Chris Casemore
Director of Client Development at MentorWorks


Know what’s changed in your pipeline. Every day.

Your Pipeline is fluid. FunnelCake makes it easy to see what happened since your last meeting – by rep, segment, team. And with our native Salesforce UI, you can even put it on your homepage.

Screen Shot 2019-06-04 at 10.15.48 AM.png

Slice, dice, filter

Segment your data in real-time by any field in Salesforce, making it easy to see where changes are happening in your funnel.

Click-through to everything

Every report enables you to click-through to see the details. For pipeline flow, that means you can see the before-and-after for every opp.

Custom amount fields

Track how pipeline is changing the way you view your business – whether it’s TCV, ACV, or MRR. If it’s in Salesforce, we can track it.


Push notifications,
not pipeline

Alerts highlight red flags for reps, managers, and ops – like when pipeline is pushed out, at risk, or behind target.


To-do lists for reps

Reps get an easy-to-read email with their to-do list every day, and the same view is embedded right on their homepage in Salesforce. This highlights any red flags or process issues to help them manage deals to your company’s standard.

Change is good

FunnelCake can send daily or weekly summaries about everything that’s happened with your team, like how pipeline has changed and red flags around deal management.

Create your own workflows

FunnelCake’s red-flags can be synced back to opportunities and accounts in Salesforce, enabling you to build your own workflows off our core metrics, like changing forecast category when too many risks appear on a specific opportunity.


Book a FunnelCake demo to get a free preview of your teams pipeline health.

Our customers