3 steps to scalable growth
Your revenue funnel is a series of handoffs – from marketing, to sales development, to sales, to customer success, and back to marketing. It’s a cycle and each team’s actions impact the rest of the organization’s ability to execute.
You need three things to create consistent growth:
From lead-to-revenue shared across ops, leadership, and reps.
You need targets, service-level agreements, and business processes.
This machine is made of humans – humans learn and change. Every day.
Dashboards only focus on visibility
Dashboards are seen as a single, unified view of the business from top-to-bottom. Dashboards are fundamentally a tool for leadership teams to understand where the advantages and risks are inside the business. Dashboards can highlight risks and changes in our markets early enough to make change. Dashboards can spur conversations with middle-management. Eventually, dashboards can lead to strategic, enablement, or coaching moments that impact the reps. But these take a long time to filter down from the top.
The scale is huge
Think about the scale of impact visibility of data could have for your revenue organization – you might have 5, 50, or 500 sales reps. You might have entire sales management organization built to bring out the most of their capabilities. You might have an operations team working to improve the efficiency of this team.
Yet most of these people don’t know have visibility into their performance or know how to take action from a dashboard. Enabling your sellers to focus on your buyers and manage their pipeline effectively is the #1 way to create scale.
You’re selling every single day
Dashboards measure outputs; we need to change inputs with real accountability and and changing behaviour. This is the problem FunnelCake aims to solve – to transform your sales machine from the bottom-up, enabling your team with actions that change behavior, increase accountability through coaching moments, and drive strategic decisions through visibility across the full funnel (yes, in the form of dashboards).
The traditional dashboards isn’t enough. You need to connect insights to your processes, to understand when you’re falling short in real-time, and turn data into actions. Every single day you need to help sellers take the right action.