15: Running the Machine
The Marketing Leap was a one-day, single-track conference held on February 29th, 2016. We brought together over 200 attendee's in the Tannery Event Centre in Kitchener, Ontario. There was amazing speakers, hipster coffee, a delicious lunch, and happy hour networking. We heard it called "the most honest (no bullshit) conference ever." Follow along to all the news with #marketingleap16
In this session, Tom Peters leads a discussion with Hana Abaza and Abheek Dhawan about how sales and marketing operations keep the machine running. Hana speaks to how the role of CMO/VP of Marketing has evolved, team structure at Uberflip, and optimizing customer experience to drive revenue. Abheek discusses how they granular to get in measurement, acquiring new customers, and team structure at Shopify Plus. Group discussion follows looking at key handoffs, metrics to keep your eye on, and turning metrics into tactics to improve the future.
More Marketing Leap resources can be found in our podcast feed — check them out.