13: Joe Gelata on Making Revenue Part of Your Culture

The Marketing Leap was a one-day, single-track conference held on February 29th, 2016. We brought together over 200 attendee's in the Tannery Event Centre in Kitchener, Ontario. There was amazing speakers, hipster coffee, a delicious lunch, and happy hour networking. We heard it called "the most honest (no bullshit) conference ever." Follow along to all the news with #marketingleap16

In this session, the head of Revenue Operations and Demand Gen at Vidyard, Joe Gelata, speaks about making revenue part of your culture. He talks to the struggle of aligning sales and marketing, how revenue operations fits into corporate structure, and where the future of revenue is headed. Follow along with the SlideShare here. Joe also has a great blog called the Revenue Engineer

More Marketing Leap resources can be found in our podcast feed â€” check them out. 

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