10: Christina Ellwood & Marko Savic on the State of Modern Marketing
The Marketing Leap was a one-day, single-track conference held on February 29th, 2016. We brought together over 200 attendee's in the Tannery Event Centre in Kitchener, Ontario. There was amazing speakers, hipster coffee, a delicious lunch, and happy hour networking. We heard it called "the most honest (no bullshit) conference ever." Follow along to all the news with #marketingleap16
In this session, Marko Savic interviews Christina Ellwood on the state of modern marketing based on research interviews she did with CMO's and VP's of Marketing. Topics cover moving SDR's under marketing, how marketing should be measured, and account based marketing.
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