14: Axonify Case Study

The Marketing Leap was a one-day, single-track conference held on February 29th, 2016. We brought together over 200 attendee's in the Tannery Event Centre in Kitchener, Ontario. There was amazing speakers, hipster coffee, a delicious lunch, and happy hour networking. We heard it called "the most honest (no bullshit) conference ever." Follow along to all the news with #marketingleap16

In this session, Laura Martin, Shum Attygalle, and Jonathon Jones from Axonify's marketing team join together to deliver a case study. See where marketing ends and sales begins at Axonify, the role of an ODR, and seven learning points to help improve sales and marketing alignment. Follow along with the SlideShare here

More Marketing Leap resources can be found in our podcast feed — check them out. 

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