27: Steve Krysak on Focusing on the Buyer

Steve Krysak, Client Lead at 5Crowd, sat down with us to chat about focusing on the buyer.

Steve previously worked in higher education marketing for an Ontario University and did a tremendous job at deviating from that large brand in order to fit the buyer. He explains some obstacles that he overcame in that process, how building trust with colleagues and execs was key, and the importance of thinking like your buyer when it comes to brand messaging.