22: Geoff McMurdo on Life Inside an Agency

Geoff McMurdo is partner and CEO at marketing agency, Isabel Avery & Company. Before that he spent 20 years working in-house for powerful brands like Sony, Blackberry, and LG.

In this episode, Geoff speaks to the differences between in-house and agency, the impact that digital has on measuring ROI, and what companies are in the best position to utilize an agency.