19: Content Marketing with Laura Brodie

We sat down with Laura Brodie from Bridgit to talk about content marketing as a way to build your brand. 

Laura is the director of marketing and communications at Bridgit based in Kitchener, Ontario. In this post, Laura discusses how Bridgit has used content marketing to help build their brand, the problem with content marketing today, and effectively reaching your audience once you have the right content.