Keep your teams on track – from lead to revenue.

Operational insights for leadership


Sales, Marketing, and RevOps leaders use FunnelCake to identify and remove roadblocks in their full funnel – from hand-off issues, conversion rate gaps, Salesforce adoption, and more.


Board-ready visuals

Reports are designed for easy consumption, with risk and trend views that show how performance is changing over time.

Slice, dice, segment

Real-time data is at your fingertips – you can slice-and-dice reports by any field available in Salesforce, enabling you to do ad-hoc queries without waiting for data to be made available.

Details at your fingertips

Every report has a detailed click-through into the leads and opportunities behind the math – giving you the ability to drill deeper into every data point to identify the story behind the numbers.

Unify your Salesforce data

Operational reporting out of Salesforce can be pretty complicated – we’ve built a universal data model for Salesforce that enables you to report on Leads/Contacts together, and view lead-to-revenue performance. You can trust that your data is complete and correct, and you’ll know where the data gaps exist. And with actionable alerts, rep adoption of Salesforce will continue to improve data accuracy.


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