ICYMI: February 17, 2019

What we’re doing

Conversion Rates Webinar – Recording Now Available

Conversion rates can be confusing – how do you calculate win rates? What about skipping stages or changing Salesforce? How do you compare your funnel model to your Salesforce stages?

We got nerdy and broke down the math, the gotchas, and how to use them to identify predictability and roadblocks in business.

What we’re reading

  1. Taru Bhargava takes the lessons she learned from Marie Kondo about decluttering to B2B content creation. Create content that sparks joy.
    What Marie Kondo Can Teach B2B Companies About Content Creation — 10 minutes

  2. Anna Talerico talks to all the trickle-down effects that come from revenue churn when early-stage companies focus too much on new customer growth and not enough on the current customer base. Also, great article title.
    Get Off The SaaS Growth Treadmill: Avoid Revenue Churn and Burn — 3 minutes

  3. Julia McCoy explains why she thinks the focus will be on the buyers lifecycle, and not the sales funnel, for 2019.
    Why 2019 Marketing Will be About Lifecycles, Not Sales Funnels — 4 minutes

  4. Dann Albright looks at a survey they did identifying what components are most important for sales and marketing alignment, and tips to help you achieve each one.
    2-5x Your Revenue With These 9 Sales & Marketing Alignment Steps — 6 minutes

  5. Olivia Ross writes an in-depth piece about how to optimize conversion with things like blogging, CTAs, and email from ToFu to BoFu.
    How to Optimize Your Conversion Funnel, from ToFu to BoFu — 12 minutes

  6. Ilya Azovtsev explains, analyzes, and breaks down every component of a sales email to give his tips and advice on how to continuously improve your emails.
    Best sales emails: Track, Analyze, Improve, Repeat — 8 minutes

  7. Cassie Wiley put together a great step-by-step guide on how to use remarketing to improve your conversion rates.
    Increase Conversion Rate By Remarketing: A Step-by-Step Guide — 7 minutes

Meme of the week

As of Wednesday, NASA Mars rover Opportunity, or “Oppy”, has passed away. It started as a 90-day mission, but turned into a 15-year adventure. Oppy meant a lot to a lot of people … just check out some of the messages in this article.

What makes this story especially heartbreaking, is that the Mars rover’s last words were, “my battery is low and it is getting dark.”

And if that doesn’t make you tear up, maybe knowing that Oppy sang happy birthday to himself every year – alone – will.

Godspeed Oppy.

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NewsletterDan Bruce