ICYMI: November 4, 2018
What we wrote
FunnelCake is hosting a webinar!
Join us on November 9th to learn how to identify common process issues and red flags in your CRM data to create coaching moments with your team.
What we’re reading
Scott Brinker explains the funny (and frustrating) truth that modern businesses aren’t changing fast enough to keep up with technology.
The funny and frustrating truth: organizations change more slowly than technology — 3 minutes
Eric Seufert examines the “leaky bucket” problem and why product teams might want to spend less time on early-stage optimization and more time on the later stages.
Optimizing growth: the “leaky bucket” isn’t an early-stage retention problem — 4 minutes
Natalie Koltun takes a look back at some of the biggest marketing campaigns. From IHOb to jurassic sized deliveries from Amazon, these campaigns made some noise in Q2.
11 marketing campaigns that made a splash in Q2 2018 — 5 minutes
Sinead McSweeney put together a list of practical best practices to help your sales and marketing teams get aligned.
10 sales and marketing alignment best practices — 8 minutes
Daniel Burstein looks at some of the biggest technology challenges when it comes to marketing, and to not forget why we invest so much in tech – for the customer!
MarTech Chart: Biggest technology innovation challenges — 5 minutes