What we wrote
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What we’re reading
Scott Brinker explains the funny (and frustrating) truth that modern businesses aren’t changing fast enough to keep up with technology.
The funny and frustrating truth: organizations change more slowly than technology — 3 minutes
Eric Seufert examines the “leaky bucket” problem and why product teams might want to spend less time on early-stage optimization and more time on the later stages.
Optimizing growth: the “leaky bucket” isn’t an early-stage retention problem — 4 minutes
Natalie Koltun takes a look back at some of the biggest marketing campaigns. From IHOb to jurassic sized deliveries from Amazon, these campaigns made some noise in Q2.
11 marketing campaigns that made a splash in Q2 2018 — 5 minutes
Sinead McSweeney put together a list of practical best practices to help your sales and marketing teams get aligned.
10 sales and marketing alignment best practices — 8 minutes
Daniel Burstein looks at some of the biggest technology challenges when it comes to marketing, and to not forget why we invest so much in tech – for the customer!
MarTech Chart: Biggest technology innovation challenges — 5 minutes
Meme of the week
Marketing Coordinator at FunnelCake