ICYMI: June 25, 2017

What we wrote

Carol Leaman is the latest to appear on our expert interview series to talk about building a Revenue Operations team at Axonify. In this post you'll learn:

  • When to make your first Operations hire
  • The roles to hire
  • What skills to look for

Building a Revenue Operations Team with Carol Leaman — 11-minute read

What we're reading

  1. Dave Kellogg urges Marketers to take a note from newspaper writers 📰  Stop letting templates get in the way of the story you're trying to tell, but work within them to get your message across. 
    Dear Marketing: Stop Putting the Template Ahead of the Story — 3 minutes
  2. Andrew Oddo explains a Sales Playbook guide for startups to help teams create uniform messaging, decrease ramp time, and give a structured opportunity for collaboration. 
    A Founder’s Guide: Mapping Your First Sales Playbook — 10 minutes
  3. First Round Review talks with Stripe's COO about how to deal with hiring while growing at a rocket ship trajectory 🚀 The simple answer: stop and ask three simple questions.
    To Grow Faster, Hit Pause — and Ask These Questions — 14 minutes
  4. Brian Anderson shows off some important numbers from a Salesforce study showing that data continues to be a main struggle for companies trying to hit goals. 
    Study: Data Challenges Main Concern For Connecting Cross-Channel — 2 minutes
  5. Erin McKeeby delivers a complete guide to launching an email marketing strategy that will have you building better relationships with prospects. 
    A Clear-Cut Guide to Email Marketing Success — 5 minutes
  6. Erik Devaney looks at driving growth through "mad science" and walks through a framework called "Collect, Analyze, Act."
    Segment’s “Mad Scientist” Shares His Secrets for Driving Growth — 22 minutes
  7. Aaron Ross and Collin Stewart talk with Matt Amundson about understanding the Millennial brain, the growing importance of social selling, and the renaissance of account-based sales.
    Matt Amundson on The Core Principles of Outbound Sales — 49 minute podcast

Meme of the week

🎶  Who lives in a pineapple under the sea? 🎶


That's right, this week's meme is about the adorable pair of Spongebob and his best pal Patrick, debatably the best cartoon pair to ever appear on Nickelodeon. They've brought children everywhere countless laughs ever since the show debuted in May of 1999. 

Well, 3D artist Miguel Vasquez went ahead and created what the pair would look like in real life. The results? Well, not so adorable ... 

IRL Spongebob and Patrick

IRL Spongebob and Patrick

For more terrifying photos of Miguel's work, and to see the hilarious Twitter reaction, go here

NewsletterDan Bruce