ICYMI: July 1, 2018
Since you're either on holidays or everyone you work with is on holidays this week, here's some reading you can do to pass the time:
What we're reading
Babar Suleman explains what conversion wireframing is and how to use it to create a revenue oriented design process.
Conversion Wireframing: A Revenue Oriented Design Process — 7 minutes
Steli Efti talks to his many successes and failures as a serial entrepreneur and gets into what he's learned about the psychology, habits, and skills of being a founder.
The Path to Improving as a Founder and Generating Millions in Revenue with Steli Efti of Close.io — 1 hour 23 minutes (podcast)
Adam Henshall recommends 9 user onboarding tools and encourages anyone building out an onboarding process to test, test, and test some more.
9 User Onboarding Tools to Smash Your Revenue Targets — 14 minutes
Neil Patel gives a full walkthrough of the SaaS conversion funnel, how to optimize it, and uncovers some essential steps you may be missing.
Are You Optimizing Your SaaS Conversion Funnel? Don’t Forget These Essential Steps — 12 minutes
Aja Frost dissects and explains how to overcome a sales objection every salesperson has run into: "It costs too much."
33 Responses to the Dreaded Sales Objection "It Costs Too Much" — 8 minutes
Marketing Charts surveyed 500 B2B buyers to share some interesting insights about how sellers are connecting with buyers in today's landscape.
Are B2B Sales Reps Connecting With Buyers? 5 Insights — 5 minutes
Kristen Herhold has done her research, looked at the numbers, and presents us with the state of email marketing 2018.
The State of Email Marketing in 2018 — 9 minutes
Andy Mura explains the importance of having a well-defined customer success playbook and what battle-tested tactics you can use within it.
Customer Success Tactics That Lead to Hyper Growth — 15 minutes
Tomasz Tunguz teaches us a lesson about how to look at the jobs and projects we have on the go because your lookout on things can be the difference between laying bricks and building a cathedral.
The Three Layers Of Management — 3 minutes
Michael Redbord clearly lays out what to do, and what not to do, in your customer success strategy at every life stage of your company.
How Your SaaS Company Should Be Thinking About Customer Success — 8 minutes