ICYMI: January 20, 2019
What we’re doing
Conversion Rates Webinar
Date: January 30, 2019
Time: 2:00PM ET/11:00AM PT
Join us for our webinar next week led by Marko Savic. We’ll talk about the many myths about conversion rates, how you should use them in your business for action, and much more!
Sign up or learn more here.
What we’re reading
Ryan Robinson writes about how to prospect for higher quality leads and adds some bonus tools that will help you put together a process.
5 steps to sales prospecting (for higher quality leads) in 2019 — 16 minutes
Chris Orlob tackles the difficult topic of selling to the powerful C-Suite buyer and how you need to approach the call or meeting differently than you typically would with a Manager or Director level role.
The Sobering Truth: Why You Can’t Sell to C-Suite Executives — 4 minutes
Scott Brinker explains the growth of MarTech and how it’s made it’s way to be a mainstream marketing profession (he’s got proof to back up his claim).
Martech is a mainstream marketing profession, latest Gartner data confirms — 5 minutes
Dave Kellogg looks at the relationship between worker and manager. It’s an interesting one in which most workers tolerate their managers more than love them. Dave offers some perspective for managers out there on how to react when workers come with problems or issues.
Two Natural Reactions That Great Managers Suppress — 3 minutes
Alec Biedrzycki delivers a list of Marketing terms you need to know. I’d bookmark this incase you hear any of these and think “what was that again?”
The Ultimate Dictionary of Marketing Terms You Should Know — 31 minutes
Meme of the week
I’m sure you’ve heard it by now, but the most liked post on Instagram is an egg.
The goal was simple: overtake Kylie Jenner’s post announcing the name of her child last year for most liked post ever at over 18M. The egg’s popularity grew quickly, thank’s to its “egg gang” supporters, and passed Kylie’s mark with ease a week ago today.
Update: the egg now has OVER 50M LIKES