ICYMI: April 22, 2018

What we wrote

We're very proud to present our first case study! πŸ˜€πŸŽ‰πŸ™Œ
Auvik doubles lead-to-revenue conversion rate with FunnelCake

Karen HaywardManaging Partner and CMO at Chief Outsiders, joins us to talk about the Sales and Marketing alignment and the key having agreement on metrics, crisp handoffs, and visibility across the full funnel. 

"When teams are working off the same information, they generally come to the same conclusions."

The Key to Sales and Marketing Alignment: Empathy

What we're reading

  1. Jason Lemkin explains how being a "hidden" CEO has its benefits, but the more enterprise your customers are, the more important getting out there and being out there is. 
    The More Enterprise You Are, the More Visible the CEO Should Be β€” 2 minutes

  2. Amy Volas points out two big issues that are holding back sales teams from reaching their goals and leading to high turnover at both the VP and individual contributor level in sales organizations. 
    How To Fix The 2 Of The Biggest Issues Plaguing Startup Sales Right Now. β€” 6 minutes

  3. Steli Efti explains that you need to understand how your prospects spend their day in order to contact them at the right moments.  
    How to know when exactly you should contact your prospects β€” 6 minutes

  4. Tomasz Tunguz urges writers to start doing one thing that will help to earn the trust of your audience, which at the end of the day, is one of the main goals of content marketing. 
    How To Reach More People With Content Marketing By Changing How You Write β€” 3 minutes

  5. Sandhya Hegde dives into one of the most powerful but misunderstood product strategy frameworks in use today - the product north star metric. 
    Every Product Needs a North Star Metric: Here’s How to Find Yours β€” 10 minutes

  6. Emily Bonnie looks at the in-app messaging vs. push notification debate, and how they can be used effectively, but in different ways. 
    In-App Messaging Campaigns Your Users Actually Want to See β€” 12 minutes

  7. Ashley Lipman gives some very useful design tips when it comes to designing your sales funnel. 
    3 Design Tips To Create a Better Sales Funnel β€” 5 minutes

Meme of the week

Yodeling Kid Pt. 2 (If you missed yodeling kid pt. 1 - catch up here)

Mason Ramsey, the yodeling kid, has taken quite the journey over the past few weeks. From yodeling in his local Walmart, to Ellen Degeneres, to performing at Coachella. It's the story you can't help but love. 

Full Story


NewsletterDan Bruce