ICYMI: February 11, 2018

What we wrote

If you missed either of our expert interviews in 2018, they've been great. Here's your chance to catch-up. 

What we're reading

Mike O'Brien explains the domino effect that happens when you have bad data. With the number of tools and data in the world today, it's more important than ever to stay on top of processes that keep your data accurate. 
Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales cycle — 8 minutes

Brian Tomlinson and Mark Tulay encourage CEOs to have a long-term focus when pitching their businesses to investors and point out seven key questions you need to have the answer to. 
7 questions every CEO should be able to answer — 4 minutes

John Reynolds explains that as a small business owner, that the decisions he makes are his most important product. Good decisions means that the business will succeed while poor decisions will drive the business down. His suggestion: focus on Minimum Viable Decisions. 
Minimum Viable Decisions… — 3 minutes

Bart Lorang writes about the healthy dysfunction that happens as a company scales, and that at a certain point, leaders must separate from being both a "visionary" and an "integrator" to continue to find success. 
Scaling Up: The Magic of the Visionary-Integrator Duo — 5 minutes

David Heinemeier Hansson explains that when you're facing a dilemma on certain products or features in your business, the best method for finding a solution could be to kill it completely. 
We decided to kill a feature to figure out how to make it better — 5 minutes

Scott Brinker shares the first entry into "The Stackies 2018: Marketing Tech Stack Awards" displaying how a Marketing stack can change from Year One to Year Five of a business. 
How does a marketing tech stack evolve over time? — 6 minutes

Tomasz Tunguz explains the idea of Customer Operations and how it fits in with the RevOps model. Customer Ops provides the software and metrics for the entirety of the customer journey, from the first touch to ongoing support and expansion. 
Customer Operations - An Idea For Maximizing Efficient Growth In SaaS Companies — 5 minutes

Meme of the week

This past week, Elon Musk did Elon Musk things and sent his very own Tesla into space. Inside the car is "Starman". To keep up with Starman, check out the livefeed:

NewsletterDan Bruce