ICYMI: Dec 2, 2018
What we wrote
Date: December 13, 2018
Unify system data, build alignment, and create accountability to drive growth
What we’re reading
Tomasz Tunguz explores the different sales plans he’s seen in early-stage SaaS businesses and offers his helpful advice on picking a plan to ensure success with your sales team.
The Four Stages of Sales Compensation Structures — 3 minutes
Anand Thanker put together a study that showcases martech companies with the strongest networks and explains why networking is a key ingredient in raising capital, attracting talent, and driving sales as you grow.
We analyzed 5,000+ martech companies by network strength — 5 minutes
Brian Halligan writes about why he retired the funnel (threw it a party, gave it a gold watch, and congratulated it on its move to a condo in Florida) and replaced it with a flywheel.
Replacing the Sales Funnel with the Sales Flywheel — 7 minutes
LB Harvey explains what a KPI is, why you need them, and what to watch out for when writing your own. As an added bonus, she’s provided 18 examples to get you started.
18 sales KPIs and metrics to grow your revenue faster — 11 minutes
Stéphane Nasser put together the numbers and metrics of successful startups, put them into a spreadsheet, and produced what it looks like to be a Silicon Valley startup from inception to IPO.
Roadmap to a SaaS IPO — 10 minutes
Sinead McSweeney provides some (10 to be specific) practical sales and marketing alignment best practices for your business.
10 sales and marketing alignment best practices — 10 minutes
Mark Evans released his book – Marketing Spark – that is written for entrepreneurs looking to enhance their knowledge about how storytelling and marketing works. Definitely worth a read.
Welcome To My New Book, Marketing Spark
Meme of the week
Is it finally acceptable to start listening to Christmas music?
(23 DAYS TILL CHRISTMAS)