ICYMI: October 2018
What we wrote
Our own Marko Savic will be moderating a RevOps panel alongside Jill Rowley and Mike Brown at one of our favorite conferences of the year, TiE Silicon Valley’s CMO Inflect: Winning in the Market.
Where: Mountain View, CA
When: November 2, 2018
New Product Release:
FunnelCake’s Lead-to-Revenue Management System Closes the Gap on Sales and Marketing
What we’re reading
Tomasz Tunguz explains how offering services and education in an early market can help lead to being the market leader.
In Early Markets, Services Can Be a Competitive Advantage — 3 minutes
Apolline Adiju defines and lays out what it takes to become a full stack marketer.
What Does Full Stack Marketer Mean? Why Do You Need One? — 11 minutes
Dana Kilroy writes about some user-generated content ideas for the holidays, because yes, it’s that time of year again!
5 Best User-Generated Content Ideas for Holiday Marketing — 10 minutes
Alec Biedrzycki created a holistic marketing glossary. One that not only defines each term, but also offers some helpful resources to learn more.
The Ultimate Dictionary of Marketing Terms You Should Know — 31 minutes
Aja Frost shines light on some sales stats that will give you the wisdom needed to know what words to use/avoid in subject lines, the number of questions to ask during a discovery call, and more.
73 Mind-Blowing Sales Statistics That Will Help You Sell Smarter in 2019 — 8 minutes
Ray Schultz explains how the B2B sales journey has become more complex and breaks down (with stats) exactly what has changed.
B2B Sales Road Has Grown More Long And Winding: Study — 3 minutes
Stephen Altrogge warns you to not fall for the traffic trap when it comes to getting visitors to your site. Traffic is great, but you need to thoughtfully, carefully, and strategically optimize your site so that it converts traffic to leads.
The Traffic Trap: Why Companies Fail to Convert Visitors Into Leads (& Revenue) — 9 minutes
Meme of the week
Here’s a little throwback to a now famous YouTube challenge done every year by Jimmy Kimmel. Can’t wait for the 2018 edition!
I Told My Kids I Ate All Their Halloween Candy: