ICYMI: August 7, 2016
What We Wrote
Hey – it's Marko. Dan's on vacation this week, so I took over the newsletter. This week Dan talked to Matt Heinz about full funnel marketing. It's an exceptional post, and if this quote resonates with you, you should read the whole thing.
"Marketing is generating what they think are leads but the sales team has a completely different definition of what a lead is. Even if you're using the same system, if you don't have those defined objectives and definition, it's just not going to work."
Read "Matt Heinz on Full Funnel Marketing" — 12-minute read
Bonus: we put together a video to send our team to SaaStr. There is only 3 days left to vote, and we'd appreciate your help!
Vote for FunnelCake in "Show us your Saas"
What We're Reading
- Jonathan Crowl helps break down one of the most convoluted terms in marketing: campaigns. It's a thoughtful post about breaking our campaign components free of the traditional mold.
"Do Marketing Campaigns Make Sense Anymore?" — 5 minutes
- Steve Silbermanhas an awesome infographic on how to craft engaging writing.
It's a tweet
- Steve Woods reminds us that we've always been selling and marketing to accounts, and how to use your team's relationships for better results.
"Account-Based-Selling: 7 Ways Into Any Account" — 7 minutes
- Uberflip's excellent podcast speaks with Ericka York about Sales Operations.
"Pulling Back the Curtain on Sales (and How Marketing Can Help)" — 28 minutes
- On the Moz blog, there's a helpful list of how to get guest blog posts published – by looking at what not to do.
"Why We Only Accept 1 Out of Every 10 Guest Blog Pitches" — 6 minutes
- Jean de La Rochebrochard has a quick post on how founders can handle customer feedback, but it's sound advice for what your marketing should tackle.
"Dealing With User/Customer Rejection" — 2 minutes
- The Bizible Blog gives great advice on how to write a better blog post.
"Why B2B Marketers Don’t Like Articles on Sales Alignment" — 5 minutes
Meme of the Week
How do you even explain last week? The U.S. election has taken over every news feed and Twitter feed. And appropriately, one of my favourite memes — "This is fine." — has taken over the world. In fact, KC Green updated it to be more reflective of the times.
P.S. there is also a plush doll on Kickstarter.