ICYMI: November 29, 2015
What we wrote
2016 is coming
Marko wrote about how marketing measurement changed – it's not enough to know your conversion rates. Here are 7 questions to ask your marketing team as you plan for 2016.
3 minute read
Andrew wrote about microservices architecture. It's a technical read, but if you're a product marketer this is valuable advice for moving your team to faster deliverables. Read "Microservices, Compartmentalization, and You."
What we're reading
Lead gen turkey coma
- Jason Lemkin discusses "Top 10 Mistakes Getting to $100M ARR."
An hour, transcript available
- This is an older post by David Skok, but it's new to me! In this eight-part series he breaks down how to build a customer-centric sales and marketing process. It's amazing. The flowcharts! Set aside an hour for "Building The Machine."
It's eight parts (the conclusion is great.)
- Liz Bedor on Marketing Insider Group explains why no one reads your content: you wrote it for yourself, instead of for your buyer. Learn "How to Create Content People Love."
- BuzzSumo gathers "The Best B2B Content Of 2015."
It's a rabbit hole
- Doug Kessler at Velocity Partners reminds us it's quarterly "Watch that talk by Simon Sinek" time in "Why your B2B content marketing should ‘Start With Why’."
5 minutes, plus 18 to watch Simon's talk
- Russell Banzon at Influitive explains why SEO, SEM, and forcing social to work, well, doesn't. Great points in "The Most Important Marketing Tactic Not In Your 2016 Plans."
- Driftt put together a rather great presentation on messaging. "How To Launch A Product: 7 Tips To Drive Demand."
68 handy slides (don't worry, they have like four words each)
- Justin Jackson breaks down how product release cycles need to learn from Adele. I mean Iron Maiden. Read "Build Demand Like a Band."
- Speaking of demand, Kimbe MacMaster at Vidyard shares some great tips on building the hype machine in "7 Things B2B Marketers Can Learn from Black Friday."
22 handy slides
- And speaking of consumerism... Ali Mese breaks down the many ways we treat our customers poorly through acquisition and retention. Amazing insights here. Read "The Consumer Isn’t A Moron."