ICYMI: October 8, 2017
What we wrote
Oldies but Goodies:
- Building Cross-Functional, Revenue-Focused Teams — 9-minutes
- Pete Caputa on the Sales Process — 17-minutes
- Joanna Wiebe on Writing Copy that Sells — 17-minutes
What we're reading
- Doug Kessler argues why revenue shouldn't be the only thing that marketers have their eye on, but rather to look down to the bottom-line.
| "TLDR: Screw 'Pipeline', chase Profit."
Why revenue is the wrong marketing metric — 5 minutes
- Tomasz Tunguz put together an interesting piece on the SaaS industry and how it's become commodified with easy-to-use infrastructure, playbooks that we all follow, and rising customer acquisition costs. He goes on to explain that this isn't a bad thing – not at all – but an opportunity.
Has SaaS Become Commodified? — 3 minutes
- Scott Vaughan explains that B2B marketing automation platforms are at a point of re-examination, which is a great thing. Marketing is changing from being brand-focused to revenue-focused, and so marketing automation needs to make adjustments. Will you be ready for them?
Ready to evolve beyond marketing automation in the next era of marketing? — 6 minutes
- Ross Simmonds gathered 50 useful B2B stats that could (and should) have you rethinking your Marketing strategy.
50 B2B Marketing Stats That Could Shake Up Your Marketing Strategy — 12 minutes
- Jason Cohen encourages product teams to have their eyes on an SLC (simple, lovable, complete), rather than the traditional MVP.
I hate MVPs. So do your customers. Make it SLC instead. — 5 minutes
- Ben Virdeee-Chapman wrote a post that Jason Lemkin fans will love, and everyone else will likely not understand.
I am not Jason Lemkin – A startup parody, parody. — 3 minutes
Meme of the week
It was World Architecture Day on Monday and ... well, Deanna Raybourn put it best: "OMG. Cathedrals are in a Twitter fight and it's glorious."
To see Cathedrals fight on Twitter, which we all do, go here.