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About this eBook
Lead management is a critical component of sales and marketing alignment. It’s the practice of assigning leads to be worked by sales reps and qualifying leads into pipeline. With effective lead management, revenue grows predictably, teams will stronger alignment, and roadblocks can be identified in the funnel.
In this ebook, learn how to implement a complete lead-to-revenue system in your business to resolve common issues like how to unify lead data in your system, turn handoffs between teams from black-holes into opportunities, and how to design a lead management model that works for your sales process.