ABM at Scale with Joel Burke

FunnelCake interviews Joel Burke, Partner and Analytics Practice Lead at Outshine, about ABM at scale. 

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Building a Marketing Team from Scratch w/ Amrita Gurney

FunnelCake interview Amrita Gurney on building a Marketing team from scratch. 

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The Lead-to-Revenue Management Process with Pam Hege

FunnelCake interviews Pam Hege, Managing Partner at Revenue Influencers, on the lead-to-revenue management process. 

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Content Teams Can Drive Sales by First Empowering Salespeople
Lead Lifecycle Management with Amrita Mathur

FunnelCake interviews Amrita Mathur, VP of Demand Gen and Marketing Operations at Top Hat, about Lead Lifecycle Management.

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FunnelCake Announces Growth Calculator – A New SaaS Solution for Predictable Revenue Growth

FunnelCake announces Growth Calculator, designed for B2B SaaS companies looking to create predictable revenue growth. FunnelCake's Growth Calculator plugs into Salesforce, then identifies gaps between revenue goals and current performance.

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Building Cross-Functional, Revenue-Focused Teams

FunnelCake talks with Joe Gelata about building cross-fuctional, revenue-focused teams under a RevOps model. 

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Building a Revenue Operations Team with Carol Leaman

FunnelCake interviews Axonify CEO, Carol Leaman, about how and why she started a Revenue Operations team. 

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What Does a CRO Do?

FunnelCake interviews Mark Roberge, Senior Lecturer at Harvard and Author of The Sales Acceleration Formula, about what a CRO does. 

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A/B Pricing with Allan Wille

FunnelCake interviews Allan Wille, CEO of Klipfolio, about A/B testing price. 

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Sales Ops with Kenny Goldman

FunnelCake talks with Kenny Goldman from Helpful.com about SalesOps. 

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Account-based marketing demands conversational content

Bruce McKenzie writes a guest post for FunnelCake explaining how video can (and needs to) play a pivotal role in an ABM strategy. 

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Five things I learned at TOPO Summit

Our CEO attended the TOPO Summit on Sales and Marketing Operations. Here's what he learned.

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Chris Brennan on Content Strategy

FunnelCake interviews Chris Brennan, Content Marketing Manager at Phorest, on Content Marketing Strategy. 

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How to Use Cold Email to Keep a Consistent Pipeline

Justin McGill writes a guest post on the FunnelCake blog about using cold emails to maintain a strong pipeline. 

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Seth Lieberman on what CEOs want from Sales and Marketing leaders

FunnelCake talks with Seth Lieberman, CEO of SnapApp, about what CEOs today want from Sales and Marketing leaders. 

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How Funnel Volatility Affects Your Account Based Strategy
Sales Velocity: A Process for Accelerating Your Pipeline
Marko Savic
Joanna Wiebe on Writing Copy that Sells

FunnelCake interviews Joanna Wiebe, copywriter and co-founder of Copy Hackers and Airstory, about writing copy that sells. 

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