Moving your web content past vanity metrics
As digital marketers, we’ve built a culture of pageviews, click-through-rates, and high-level engagement metrics. These are vanity metrics and vanity metrics are the worst.
We ran analysis on two of our customers that sell in very different ways but measure website performance based on traffic growth.
This article will help you understand what stage your website content is for, if you have missing content, and what metrics you should actually care about.
7 bad CRM habits that wreck your forecast
Quality data in your CRM means accurate forecasting, hitting targets, and improving the sales process. It’s also required for Marketing to prove lead conversion and contribution to revenue.
There are stellar sales reps out there, ones that can close new deals at the drop of a hat but goes rogue when it comes to the data entry into CRM. But how do you tell this rep apart from a bad one? How do you make the good ones great? It depends on what their bad CRM habits are trying to hide.
Here are the most common ones with information about how it's hurting you, how to identify it, and how to fix it.
Alexa Meyer, Product Metrics, and Marketing Metrics
Alexa Meyer is the director of marketing at Keen IO. In this interview she discusses the importance of tracking product metrics on your marketing team, how product metrics inform marketing decisions, and where to get started as a non-technical person.
Marketing changed; measurement didn’t
It’s 2016 planning season for B2Bs. The time of year we bust out conversion rates, pipeline attribution, and give our CMOs PowerPoint presentations for Christmas. Here are seven questions to ask your team to get the greatest gift of all: real insights.