Posts tagged vanity metrics
Matt Heinz on Full Funnel Marketing

We talked with Matt Heinz, president of Heinz Marketing, about full funnel marketing. 

Matt is a very intelligent guy that believes marketings ends at the same time sales ends. Some topics we touched on were the type of metrics we should be tracking, the impact of technology on sales and marketing, and account based marketing. 


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Moving your web content past vanity metrics

As digital marketers, we’ve built a culture of pageviews, click-through-rates, and high-level engagement metrics. These are vanity metrics and vanity metrics are the worst. 

We ran analysis on two of our customers that sell in very different ways but measure website performance based on traffic growth. 

This article will help you understand what stage your website content is for, if you have missing content, and what metrics you should actually care about. 

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