Posts tagged teams
Matt Alexander on Brilliant Copy Writing

In this post, we interview Matt Alexander, the founder of Edition Collective, about his copy writing. We discuss his process (or lack thereof), clickbait headlines, and how he's been able to successfully scale the Edition Collective tone-of-voice across their growing team. 

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Christina Ellwood on Sales and Marketing Alignment

Christina Ellwood is a technology CMO, entrepreneur, and angel investor from the Valley, and we chat with her about sales and marketing alignment. We talk common complaints, the root problem, and potential solutions. 

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Geoff McMurdo on Life Inside an Agency

Geoff McMurdo is partner and CEO at Isabel Avery. In this post, he talks about the difference between in-house and agency, ROI, when to use an agency, and how he structures his team. 

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Hana Abaza on Tactical Marketing

Hana Abaza is the VP of Marketing at Uberflip located in Toronto. Hana dives into how Uberflip's marketing strategy was developed, marketing tactics, and how the role of CMO has changed. If you're wondering what her favourite 90's dance song is, she loves them all and names a few of the best. 

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Joe Gelata on Revenue Operations

Joe Gelata is the head of global revenue operations for Vidyard. In this post, Joe shares why revenue is their primary metric for both Sales and Marketing, using Smarketing as a unified view of the world, and the importance of getting the right people, processes, platforms, and programs to drive revenue.

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Leena Thampan on Customer Service as Marketing

Leena Thampan, CMO at Wagepoint, discusses why customer service should live in marketing, and how this will help you with everything from generating content, improving your messaging, and increasing retention.

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In-house or agency marketing teams?

Our CEO, Marko Savic, wrote a guest-post on the Wagepoint Blog. Learn what a modern B2B marketing team looks like, and when you should choose between using an agency for tasks and when you should bring those roles in-house.

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