Posts tagged storytelling
Sangram Vajre on What's Wrong With B2B Marketing

FunnelCake interviews Sangram Vajre, co-founder and CMO of Terminus, about what's wrong with B2B marketing.

Sangram explains the kind of collaboration needed between sales, marketing, and customer success in today's world, the magic that happens every five years in B2B marketing, and where the future is headed!

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Mark Evans on Customer Centric Marketing

Mark Evans joined us to discuss customer centric marketing. We cover some basics like messaging to your different audiences, how to talk about yourself, and what message to deliver at what stage. Mark then gives some incredible examples of customer centric companies today and what we can learn from them. 

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