Posts tagged segmentation
Aaron Ross on Nailing Your Niche

FunnelCake interviews Aaron Ross, CRO at Predictable Revenue, on nailing your niche. We talk about some key takeaways from Aaron's new book coauthored with Jason Lemkin called From Impossible to Inevitable, how to find your niche, and outbound prospecting. Enjoy!

Read More
Steve Krysak on Focusing on the Buyer

Steve Krysak is currently a client lead at 5Crowd, but previously worked in higher education marketing for an Ontario University. Steve chats with us about deviating from that large brand in order to fit the buyer, obstacles that he overcame, and how building trust with colleagues and execs was key. 

Read More