Posts tagged sales and marketing alignment
The Key to Sales and Marketing Alignment: Empathy

FunnelCake interviews Karen Hayward, Managing Partner for Chief Outsiders, on how her 20-year career in sales and marketing impacts the way she approaches consulting today.

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Applying Sales & Marketing Startup Experience to Enterprise

Today's conversation is with Jenny Coupe, Senior Director of Americas Marketing at Akamai, about how she uses the Sales and Marketing experience she's gathered over her career in numerous startups and applies it to her new role in an Enterprise business. 

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The Lead-to-Revenue Management Process with Pam Hege

FunnelCake interviews Pam Hege, Managing Partner at Revenue Influencers, on the lead-to-revenue management process. 

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Seth Lieberman on what CEOs want from Sales and Marketing leaders

FunnelCake talks with Seth Lieberman, CEO of SnapApp, about what CEOs today want from Sales and Marketing leaders. 

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