Posts tagged revenue operations
The Key to Sales and Marketing Alignment: Empathy

FunnelCake interviews Karen Hayward, Managing Partner for Chief Outsiders, on how her 20-year career in sales and marketing impacts the way she approaches consulting today.

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Sales Enablement Strategy with Alex Simoes

FunnelCake's expert interview series continues with Alex Simoes, Senior Director of Business Enablement at Sysco LABS, discussing Sales Enablement strategy. 

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Building Cross-Functional, Revenue-Focused Teams

FunnelCake talks with Joe Gelata about building cross-fuctional, revenue-focused teams under a RevOps model. 

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Building a Revenue Operations Team with Carol Leaman

FunnelCake interviews Axonify CEO, Carol Leaman, about how and why she started a Revenue Operations team. 

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What Does a CRO Do?

FunnelCake interviews Mark Roberge, Senior Lecturer at Harvard and Author of The Sales Acceleration Formula, about what a CRO does. 

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Sales Ops with Kenny Goldman

FunnelCake talks with Kenny Goldman from Helpful.com about SalesOps. 

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The Marketing Leap Resources

The Marketing Leap was a one-day, single-track conference held on February 29th, 2016. We brought together over 200 attendee's in the Tannery Event Centre in Kitchener, Ontario. There were ten great speaker sessions with names like Jason Falls, April Dunford, Christina Ellwood, and Mark Evans. Plus speakers from Shopify, Uberflip, Vidyard, Axonify, Miovision, and D2L.

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Joe Gelata on Revenue Operations

Joe Gelata is the head of global revenue operations for Vidyard. In this post, Joe shares why revenue is their primary metric for both Sales and Marketing, using Smarketing as a unified view of the world, and the importance of getting the right people, processes, platforms, and programs to drive revenue.

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