Posts tagged podcasts
Podcast ads: it's all in the execution

In our last post we covered the basics of podcast advertising. Today we're covering how to execute on a podcast strategy: creative and measurement. You'll learn how to write a podcast ad, how to use short links, and measure performance.

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Podcast ads: a primer for B2B marketers

If you're a podcast fan, there's no doubt you've memorized the ads for Squarespace or MailChimp. While podcast advertising is still a relatively unknown quantity for most B2B marketing teams, some B2Bs like Citrix, LegalZoom, and Igloo are having huge successes. In this post, you'll learn how you can make the most of podcast advertising for your business.

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