Posts tagged native ads
Ads are dead, long live ads!

Over on Medium, Marko writes about the state of online advertising. Ad blockers are here but it doesn't mean death to ads.

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Native ads: a primer for B2B marketers

Everything old is new again – what started as advertorials in the 50s has come to the web. Native ads, so called because they blend into the content they're presented with, are taking over digital spend. In this primer on native ads, you'll learn what they are, how they vary from search ads to commissioned content, and how to make the most of them – for building your brand and lead generation.

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