Posts tagged demand generation
Joe Gelata on Revenue Operations

Joe Gelata is the head of global revenue operations for Vidyard. In this post, Joe shares why revenue is their primary metric for both Sales and Marketing, using Smarketing as a unified view of the world, and the importance of getting the right people, processes, platforms, and programs to drive revenue.

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7 ways to build an organic lead farm

Want to find a new audience for your product without resorting to terrible tactics like list-purchasing? We're sharing seven proven techniques for building your audience organically.

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