Quality data in your CRM means accurate forecasting, hitting targets, and improving the sales process. It’s also required for Marketing to prove lead conversion and contribution to revenue.
There are stellar sales reps out there, ones that can close new deals at the drop of a hat but goes rogue when it comes to the data entry into CRM. But how do you tell this rep apart from a bad one? How do you make the good ones great? It depends on what their bad CRM habits are trying to hide.
Here are the most common ones with information about how it's hurting you, how to identify it, and how to fix it.Read More