Posts tagged brand messaging
Pete Caputa on the Sales Process

FunnelCake interviews Pete Caputa, VP of Sales at Hubspot, about the sales process.

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Matt Alexander on Brilliant Copy Writing

In this post, we interview Matt Alexander, the founder of Edition Collective, about his copy writing. We discuss his process (or lack thereof), clickbait headlines, and how he's been able to successfully scale the Edition Collective tone-of-voice across their growing team. 

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Mark Evans on Customer Centric Marketing

Mark Evans joined us to discuss customer centric marketing. We cover some basics like messaging to your different audiences, how to talk about yourself, and what message to deliver at what stage. Mark then gives some incredible examples of customer centric companies today and what we can learn from them. 

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Steve Krysak on Focusing on the Buyer

Steve Krysak is currently a client lead at 5Crowd, but previously worked in higher education marketing for an Ontario University. Steve chats with us about deviating from that large brand in order to fit the buyer, obstacles that he overcame, and how building trust with colleagues and execs was key. 

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