FunnelCake interviews Karen Hayward, Managing Partner for Chief Outsiders, on how her 20-year career in sales and marketing impacts the way she approaches consulting today.Read More
FunnelCake interviews Axonify CEO, Carol Leaman, about how and why she started a Revenue Operations team.Read More
FunnelCake interviews Kelly Winter, digital marketer at Sortable, about the dysfunctional relationship between sales and marketing.Read More
FunnelCake interviews Sangram Vajre, co-founder and CMO of Terminus, about what's wrong with B2B marketing.
Sangram explains the kind of collaboration needed between sales, marketing, and customer success in today's world, the magic that happens every five years in B2B marketing, and where the future is headed!Read More
FunnelCake interviews co-founder and CEO of Engagio, Jon Miller, on account based marketing. Jon talks about the recent popularity of ABM, the importance of having other key teams on board, and common mistakes companies make with their 'strategies'.Read More
We talked with Matt Heinz, president of Heinz Marketing, about full funnel marketing.
Matt is a very intelligent guy that believes marketings ends at the same time sales ends. Some topics we touched on were the type of metrics we should be tracking, the impact of technology on sales and marketing, and account based marketing.
Christina Ellwood is a technology CMO, entrepreneur, and angel investor from the Valley, and we chat with her about sales and marketing alignment. We talk common complaints, the root problem, and potential solutions.Read More
Dan Shaw is the VP of Sales at Maintenance Assistant based in Toronto. In our talk, he speaks about the steps involved in a buyer journey, problems that stem from sales and marketing misalignment, and advice to get your teams better aligned with the proper resources.Read More