Posts tagged advertising
Content blockers are going to ruin your metrics

Ad blocking is here to stay, but you might not know that the technology behind ad blocking, content blocking plugins, are going to wreak havoc on your analytics and automation platforms. In this post we discuss what's going to break and what you can do to fix it.

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Native ads: a primer for B2B marketers

Everything old is new again – what started as advertorials in the 50s has come to the web. Native ads, so called because they blend into the content they're presented with, are taking over digital spend. In this primer on native ads, you'll learn what they are, how they vary from search ads to commissioned content, and how to make the most of them – for building your brand and lead generation.

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Podcast ads: a primer for B2B marketers

If you're a podcast fan, there's no doubt you've memorized the ads for Squarespace or MailChimp. While podcast advertising is still a relatively unknown quantity for most B2B marketing teams, some B2Bs like Citrix, LegalZoom, and Igloo are having huge successes. In this post, you'll learn how you can make the most of podcast advertising for your business.

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