Guest post from Engagio on the FunnelCake blog. Brandon Redlinger explains what companies could benefit most from an account-based strategy, and what companies may not.Read More
FunnelCake interviews co-founder and CEO of Engagio, Jon Miller, on account based marketing. Jon talks about the recent popularity of ABM, the importance of having other key teams on board, and common mistakes companies make with their 'strategies'.Read More
We had the chance to interview Meagen Eisenberg, the CMO at MongoDB, on the Modern Customer Experience.
We talk about what has shifted in the marketing world that has led to us having to think about the customer experience differently (no surprise... it's technology), what teams must be aligned in order to deliver the customer experience your customers expect, and what marketing automation platform she chooses to run the 'air-traffic control' for MongoDB. Meagen also gives some recommendations on some resources you should be following, and some information on MongoDB's upcoming event (promo code included!).Read More