Posts tagged ABM
Account-based marketing demands conversational content

Bruce McKenzie writes a guest post for FunnelCake explaining how video can (and needs to) play a pivotal role in an ABM strategy. 

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Sangram Vajre on What's Wrong With B2B Marketing

FunnelCake interviews Sangram Vajre, co-founder and CMO of Terminus, about what's wrong with B2B marketing.

Sangram explains the kind of collaboration needed between sales, marketing, and customer success in today's world, the magic that happens every five years in B2B marketing, and where the future is headed!

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