FunnelCake’s Lead-to-Revenue Management System Closes the Gap on Sales and Marketing

With Their Latest Product Release, FunnelCake Unifies Salesforce Lead and Opportunity Data, Delivering Actionable Reporting Through the Full Funnel

KITCHENER, CANADA – (Sept. 25, 2018) — FunnelCake, a leader in Revenue Operations, announced today the latest release in its lead-to-revenue management system, closing the gap in Sales and Marketing alignment.

After winning an investment from Salesforce Ventures at the first-ever Dreampitch Toronto at Salesforce World Tour Toronto event in May 2018, FunnelCake has continued to grow revenue and doubled the number of employees in their Kitchener headquarters.

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“The Dreampitch win was a huge vote of confidence in our vision to bring sales and marketing together,” says Marko Savic, Founder and CEO of FunnelCake. “This product release brings that vision to reality by adding visibility for marketing leaders into their lead funnels and connecting leads directly to pipeline and revenue.”

FunnelCake’s lead-to-revenue management system integrates with Salesforce to help B2B companies manage their full funnel. The latest release unifies marketing and sales data together, extending FunnelCake’s current pipeline management system that has already helped FunnelCake customers improve conversion metrics by up to 2x into the lead funnel.

The new release drives three key areas for high-growth B2B companies:

  1. Visibility – operational and risk analysis done in a way that's easy for anyone to understand and take action on with a focus on driving growth.

  2. Accountability – coaching moments are created for sales managers, helping them see how leads are moving through the full funnel, exposing where and why deals are stuck or lost.

  3. Change Behaviour – actionable alerts go out to reps as red flags appear in their funnel, and when reps don’t take action alerts are escalated to management, creating a behavioral change loop.

“We implemented FunnelCake with the sales team at Namely last quarter to improve visibility across our funnel and have already seen conversion rates improve by 1.5x,” says Mike Brown, VP of Revenue Operations at Namely. “We’re eager to extend these capabilities through to our marketing and sales development teams as well.”

For more information on FunnelCake or to see a demo of the new release, please visit

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About FunnelCake: 
FunnelCake helps your team stay on track — from lead to revenue. By bringing your Marketing and Sales processes together with FunnelCake, you'll increase productivity and consistency across your revenue operations with alerts for reps, coaching tools for managers, and insights for ops and execs. It's everything you need to manage a predictable path to revenue.

Media contact: 
Dan Bruce 

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