FunnelCake Announces Growth Calculator – A New SaaS Solution for Predictable Revenue Growth

Take The Guesswork Out of Revenue Growth with New Growth Calculator for B2B SaaS Companies

WATERLOO, ON — July 17, 2017 — FunnelCake announces Growth Calculator, designed for B2B SaaS companies looking to create predictable revenue growth. FunnelCake's Growth Calculator plugs into Salesforce, then identifies gaps between revenue goals and current performance. Using historical data, FunnelCake works backwards from revenue targets to determine what changes need to be made – up to 24 months out.

“Marketing, Sales, and Customer Success need to operate across the full funnel,” says Marko Savic, CEO of FunnelCake. “With FunnelCake’s Growth Calculator, companies can now see how small improvements across the funnel create a larger impact on the ability to hit growth targets.” 

To take the guesswork out of planning, FunnelCake:

  • Predicts gaps in your revenue plan using a time-based coverage model;
  • Identifies when Marketing and Sales activities need to be completed to have an impact;
  • Notifies you with red-flag alerts on gaps in people, process, and pipeline.

FunnelCake’s Growth Calculator provides real-time insights, even from highly customized Salesforce implementations. Using advanced technologies like Microsoft Azure’s SQL Server Column Store Indexing, FunnelCake customers can slice-and-dice by custom filters and segments, including custom Salesforce objects. Thanks to Azure’s SQL Server, insights can be provided for any segment, instantly.

"Microsoft Azure delivers the performance, data management and analytical capabilities that benefit FunnelCake as it enhances its services,” said John “JG” Chirapurath, general manager of Data Platform Marketing, Microsoft Corp. “FunnelCake's Growth Calculator supports our mutual enterprise customers as they grow with real-time insights tailored to their specific business needs."

FunnelCake’s Growth Calculator is compatible with Salesforce Sales Cloud and HubSpot CRM, with additional integrations for Oracle Eloqua, HubSpot Marketing, Marketo, and Salesforce Pardot. For more information and to book a demo, visit 

About FunnelCake

FunnelCake helps close the gaps in your revenue funnel. Simply connect Salesforce and we'll identify the gaps in your growth plans, then guide your team with actionable insights. 

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