Posts in Marketing Analytics
5 things I learned at UFX2016

Publish less & convert more, fixing problems that your audience is unaware of, the importance of data cleansing, hugging your haters, SEO optimization, and the death of the listicle. Just some of the main takeaways from The Uberflip Experience held last week in Toronto. 

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Moving your web content past vanity metrics

As digital marketers, we’ve built a culture of pageviews, click-through-rates, and high-level engagement metrics. These are vanity metrics and vanity metrics are the worst. 

We ran analysis on two of our customers that sell in very different ways but measure website performance based on traffic growth. 

This article will help you understand what stage your website content is for, if you have missing content, and what metrics you should actually care about. 

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