Analysis

Optimize your Salesforce Opportunity Stages for CRM Adoption

The right opportunity stages can make or break your ability to forecast, coach reps, and drive adoption/accuracy of the CRM. How often do you look at your funnel in Salesforce and question the quality, forecast, and health of an opportunity? We recently spent time analyzing opportunity stages across our customer base and learned a few things.

Optimize your Salesforce Opportunity Stages for CRM Adoption

Marketing changed; measurement didn’t

It’s 2016 planning season for B2Bs. The time of year we bust out conversion rates, pipeline attribution, and give our CMOs PowerPoint presentations for Christmas. Here are seven questions to ask your team to get the greatest gift of all: real insights.