How do you sell a product that's still being developed? That's a question we've been working on an answer for. For the Globe & Mail's small business columnist Becky Reuber (also a professor of strategic management in the Rotman School of Management of the University of Toronto), put together a case study on how our research and customer advisory board help us get our first customers.
10 things I learned from Paul Singh
Paul Singh’s North American tech tour stopped in Waterloo. There were a lot of great events to learn from Paul, but the best advice is the kind he shares over a beer or a run.
Paul framed most of his talks as investor advice, but most of it applies equally to Sales and Marketing. Read the full post on Medium.
How a customer advisory board will change your business
We put customers at the centre of every decision we make. To do that, we made a customer advisory board. Learn how this helped us go from mockups to revenue in three months, how to use transparency to build trust with your customers, and get your development team excited about empathy.
Hana Abaza on Tactical Marketing
Hana Abaza is the VP of Marketing at Uberflip located in Toronto. Hana dives into how Uberflip's marketing strategy was developed, marketing tactics, and how the role of CMO has changed. If you're wondering what her favourite 90's dance song is, she loves them all and names a few of the best.