Increase revenue efficiency for Marketing, Sales, and Customer Success


FunnelCake helps you accelerate revenue at scale – improving performance for lead and pipeline management, operational processes across your full funnel.


The Measurable Lead Model (MLM)

It’s time to stop asking what the funnel happened to your leads.

You need a clear, shared, measurable model to increase efficiency from lead to revenue.


Introduction to the Measurable Lead Model


Here’s how you increase revenue efficiency:

Identify issues with leads, pipeline, and accounts. FunnelCake does this for you.

Take action with actionable alerts, coaching moments, and strategic insights.

Drive growth with data.

Actions, not dashboards.

You’ve put time and money into dashboards to get the right insights for your revenue team. Your ops team spends weeks setting up dashboards, analyzing reports, and creating internal presentations. Even still, your reps may be left wondering whether they’re working all of their leads, sales managers questioning if their team is managing pipeline correctly, or leaders asking if the business is going to make the number.

When your team is looking at dashboards, they don’t want to sift through endless amounts of data – they're trying to figure out what actions they should take to move deals forward.

By putting actions first, you change the behaviour that causes stalled opportunities, missed forecasts, and slow growth. You'll see better conversion rates, more accurate forecasts, and reliable insights for strategic decisions. It's the best way to help your team succeed.


The results are huge when you make efficiency easier.


Namely Increases Conversion Rates by 1.5x Within a Quarter of Implementing FunnelCake

Read the case study →


Auvik Doubles Lead-to-Revenue Conversion Rate by Improving Sales Habits

Read the case study →


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Skip the dashboards.
Skip the Excel files.

Change rep behavior.


From endless dashboards
to scalable growth.

Book a 30-minute demo and we’ll show you how FunnelCake connects to Salesforce to drive change for your teams.