Grow faster.

Funnelcake helps Marketing and Sales zero in on what's driving revenue today and what's needed for future growth.


Automated data cleansing

Garbage in, garbage out? Not anymore – FunnelCake aggregates, cleans, and analyzes data from tools like Salesforce and Marketo, giving Sales and Marketing a holistical view across the full funnel.

Data cleansing provides normalized, de-duplicated data, ensuring you get accurate reports no matter how messy your database is. Plug-and-play integrations take only a few minutes to set up, with support for custom fields and complex funnels. 


Actionable insights

FunnelCake helps Marketing manage performance to revenue impact. Easy-to-read reports show which levers to pull across your revenue cycle. Key metrics like conversion rates and lead velocity help you focus on specific deal stages.

A plain English interface makes it simple to understand insights and take action. When you want to learn more, you can drill-down directly into data sets, slicing and dicing data for your own custom reports.


Work backwards from revenue

FunnelCake helps your marketing team plan for the greatest impact, by working backwards from revenue goals with a unique, time-based view across your full funnel. You’ll instantly know which targets are at risk and what changes you can make to get back on track.

Everything connects to revenue, ensuring Marketing efforts are always focused on the leads and accounts that matter.



“FunnelCake helps us fill in the black holes between Sales and Marketing, giving us enhanced reporting on campaign performance, lead generation, and revenue.”

– Jacqui Murphy, VP Marketing
Auvik Networks



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Our team of Sales and Marketing experts will show you how FunnelCake can help you beat your growth targets.



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